Case studies

For their Pioneer launch event for the new AI agent Fin 2, we partnered with Intercom to manage the guest invitation experience using our new RSVP platform, IO.

Pioneer was a high-stakes product launch event, with highly-specific requirements. Seamless brand integration was critical.

The initial selling-point was that Intercom’s in-house creative team could have a massive amount of control and input on the feel and branding of the registration experience for Pioneer. This included the design of emails, landing pages, and language during the registration process.

As the campaign went on, we were able to meet Intercom’s needs in other ways by implementing advanced features including custom secret URLs for allowing reps to send invitation links to prospects, and UTM parameter tracking.

One of the most exciting pieces was a one-click attendee hub feature: a personalized page for each attendee containing all of the essential information that they needed on the day, completely consistent with Intercom’s brand, and meticulously designed to their specification.

All-in-all, this felt like a win-win partnership. We used our many years of experience with building registration and check-in software, combined with our embracing of the modern web to quickly respond to the Intercom team’s needs as the campaign progressed.

Following the launch, Becky Fromm, Intercom’s Regional Director of Marketing, commented “you really went above and beyond to support us”.

Deutsche Filmakademie is an institution of the German filmmaking scene, promoting the medium and bringing together thousands of members from across the industry. They used IO for the 2024 reception of the Berlinale: one of the largest and most well-respected public film festivals in the world.

When Mattia of Deutsche Filmakademie began his search for an invitation platform, he kept coming up short. His use case was simple but specific: to send secure, custom invitations to the opening gala of the Berlin International Film Festival. Yet none of the apps he trialed seemed to offer the exact functionality he needed.

Mattia’s research eventually led him to discover our event registration software, Tito. When he got in touch to enquire about our RSVP feature, we jumped at the chance to show him something new that we’d been working on: the app that is now “IO”, our invitation-only platform.

IO was exactly what Mattia was looking for. Despite a tight timeline, we worked with him to produce custom templates with the Berlinale branding. We localized the whole experience to German, all the way down to custom greetings depending on whether guests should be greeted “Liebe” or “Lieber”.

Within a few days of onboarding and setup, Mattia was ready to send over two thousand invitations to members of the German Film Academy with complete confidence. RSVPs and declines were simple, branded and one-click. Some guests were given the option to add plus ones. And everyone received a custom branded digital pass to their Apple or Google wallet.

On the day of the festival, Mattia was able to quickly set up multiple mobile devices for smooth and secure check-in to verify attendees.

It was a privilege and an honor to work with such a distinguished customer, and we are delighted that IO was able to meet all their requirements and contribute to the enormous success of their event.